Getting Found

We live in an undeniably digital world. Technology seems to be improving at an exponential rate and, as everything gets smaller, smarter and a lot more powerful, it’s becoming more and more difficult for brands to ride out the technological wave and keep their heads...

  For years marketers have assumed certain aspects of their ideal customer in order to craft their marketing message. The most popular of these assumptions revolved around what they knew or what they could generate from their customers general demographics. With today's technology however, segmenting by demographics...