15 Jan Can you get my business to the top of Google?
A lot of my clients have been asking me to “get them to the top of Google search.”
So I decided to do a brief (because believe me, it’s not a brief subject) overview of what that process actually entails.
Top of Google WHERE?
My first question usually is “to the top of Google when searching what?”
Now getting you to the top of Google search might not be that hard when people type your companies name into the search bar… but is anyone actually searching for you that way?
When someone is searching, they’re usually searching for a solution to a problem. They won’t be typing in your company name because they’ve probably never heard of you before. Neither would they know that you have a product or service that might offer a solution to their problem.
So you want your business to show up when someone searches for a solution to their specific problem.
How does google provide solutions?
How and where do search engines find local results in a matter of seconds?
In order to provide that solution, Google is crawling for information that provides users with the best answer from their first search attempt – so they don’t need to extend their search.
One major obstacle your business will face with local search relates to the accuracy of the information on the results page.
If it’s more than 10% inaccurate, it will affect how you show up in a search.
This is where digital presence management comes in.
What is Digital Presence?
Digital presence includes all the information available online about your business.
There are hundreds of sites that search engines are pulling your business information from. These sites are getting almost three times more views than your company website.
Your business information must be at least 90% accurate across these sites, or Google will push your company’s results lower in search results.
On top of that, you have to stay vigilant of the updates that Google and other search engines are making to their algorithms.
There are three factors Google users to determine which results to display:
How relevant is the information available online about your business to the search query. You might know that your product is extremely valuable to a certain person – but does google know that?
How far the searcher is from potential businesses. Google will always display results in your immediate vicinity at the top. This means that people based in different locations will get different results. You might be at the top of Google in Johannesburg… but not in Cape Town.
This factor relates to positive ratings and reviews. As well as how high Google ranks you to your competitors. So here I’ll ask the question again… you might know that your product or service is superior to that of your competitor. But does Google know that?
If your potential customers do not find the information they are searching for from your online presence, your competitor who does have that information available online will show up.
Whether you’ve already experienced challenges with your digital presence or need to learn more about how your business is doing, this is an area that cannot be ignored.